Sara,

I think you’re exactly right about the homogeneity of app design these days. I too worry about the aesthetic/personalization ramifications this may have.

After researching for this piece and thinking about it a lot over the last year or so, I think I’m most interested in how color theory could be leveraged to manipulate user behaviors. Just like most aspects of design, it’s one that’s incredibly powerful and can be used to benefits brands and users alike or manipulate users.

I’m hopeful that there’s a moderate balance between branded an experience without being seduced by psychological shortcuts.

To tip my hand completely, I’ve most concerned about predatory, business models that use any means necessary to sway audiences and how this impacts designers and design teams. I’m grateful for thoughtful designers, like yourself, leaning into the conversation.